Privacy Policy
Last Updated: 10/22/25
At James River Air Conditioning Co., your privacy is important to us. This Privacy Policy explains how we collect, use, and protect the personal information you provide when you visit our website, contact us, or use our services.
1. Information We Collect
We may collect the following types of information:
Personal Information
Name
Email address
Phone number (including mobile number)
Mailing address
Service location and property details
Non-Personal Information
Browser type and version
IP address
Device information
Pages visited and time spent on our site
If you fill out a form, request a quote, schedule a service, or sign up for updates, we may collect the information you provide through those forms.
2. How We Use Your Information
We use the information we collect to:
Respond to inquiries and provide requested services
Schedule appointments and send service confirmations
Communicate important updates about your service
Send invoices, receipts, and other service-related information
Send marketing emails or text messages (only if you opt in)
Improve our website and customer experience
Comply with legal and regulatory requirements
We do not sell or rent your personal information to third parties.
3. Text Messaging and Email Communications – Terms & Conditions
Text Messaging (SMS/MMS)
James River Air Conditioning Co. will be collecting opt-in verbally from their customers. The customers will be able to opt in to receive messages either in person at their physical location, or over a phone call if the customer calls. When a customer is registered for the first time, they are asked to provide the phone number, and staff is trained to ask If the customer would like to opt in to SMS-based billing notifications, appointment reminders, Dispatch notification and job completion surveys. They will be verbally informed that “Message and data rates may apply”, “Message frequency may vary”, and they can “text HELP for support or more information and STOP to unsubscribe, at any time and no further messages will be sent.” They will also be informed that their information will not be shared with third parties.
By submitting our contact form and signing up for texts, you consent to receive text messages from James River Air Conditiong Co. at the number provided, including messages sent by auto dialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available) and no further messages will be sent. Reply HELP for help.
Email Communications
If you provide your email address, we may send you messages regarding service confirmations, invoices, maintenance reminders, or promotions (if you opt in).
You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link included at the bottom of our emails.
4. Cookies and Tracking
Our website may use cookies or tracking tools to improve user experience, monitor site performance, and analyze visitor behavior.
You can manage or disable cookies in your browser settings, but doing so may limit certain features of our website.
5. Data Sharing
We only share your information when necessary to:
Process payments securely
Coordinate service visits with technicians or partners
Send communications through trusted vendors (e.g., text or email platforms)
Comply with legal or regulatory obligations
All partners and service providers are required to protect your information and use it only for authorized purposes.
6. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, loss, or misuse. While we strive to protect your data, no online system is completely secure.
7. Your Rights and Choices
You have the right to:
Request access to the personal data we hold about you
Request correction or deletion of your data
Withdraw consent for email or text communications at any time
To exercise your rights or manage your communication preferences, contact us using the information below.
8. Third-Party Links
Our website may link to external websites for your convenience. We are not responsible for the content or privacy practices of those sites.
9. Updates to This Policy
We may update this Privacy Policy periodically. The most current version will always be posted on our website with the effective date at the top.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or your information, please contact:
James River Air Conditioning Co.
1905 Westmoreland St., Richmond, VA 23230
Phone: (804) 358-9333
Email: jrac@jamesriverair.com
Website: www.jamesriverair.com
By using our website or providing your contact information, you agree to the terms of this Privacy Policy.
